Practices We Help
Steady new-patient flow for general practices, built on local convenience, preventive-care visibility, accurate insurance information, and the recurring relationships that keep a schedule full. Measured by new patients who book, attend, and return.
Google Search & Maps · AI Overviews & AI Mode · Gemini · ChatGPT Search · Perplexity · Copilot
Dental-only agency · Austin office, by appointment · You own every account · No guaranteed rankings or citations, only documented results
The patient searching for a general dentist is usually not researching a procedure. They are moving to the area, unhappy with their last office, or overdue for a cleaning, and they want someone close who takes their insurance and can see them soon. The map results, the reviews, and the insurance page decide it. A general practice website has to serve that exact moment, and then it has to support the longer relationship: recalls, restorative work when it is needed, and the family members who follow.
The questions are practical and they are asked both as keywords and as full sentences to assistants.
Every one of these is answered by the same three things: an accurate profile, a maintained insurance page, and a site that states hours, age scope, and new-patient steps plainly.
Scope is tailored to one office or a small group, and the deliverables are listed each month.
Google Business Profile accuracy, Maps ranking work, and consistent citations for the neighborhoods your patients come from; see Google Maps SEO.
Cleanings, exams, fillings, crowns, extractions, and the other services you provide, each with the practical questions answered and reviewed by your dentist.
Accepted plans, hours, parking, and new-patient steps kept accurate and easy to find, matching the profile.
Consistent, compliant review requests and responses; see Reputation Management.
Approved reminder and reactivation workflows through your systems, with preventive reminders kept separate from promotions; see Automation.
New-patient inquiries by source, qualified and booked, with retention at first recall where your software records it.
For a general practice the model page is the new-patient page, because it is where the decision happens. Here is what it contains.
Every treatment page then links back to this one, and this one links to the scheduler.
Practice → Dentist and hygienists → Preventive and restorative services → Insurance accepted → Office, hours, parking → Reviews → New-patient steps → Book
A patient and an assistant both reconstruct this chain from your site and profile. Missing links, especially insurance and hours, are where general practices lose the booking.
General practices often wait until the schedule has visible gaps. These are the earlier signals, and what a first quarter typically delivers.
By new patients, not by traffic.
We report per source so you know whether Maps, organic search, or ads produced the visit, and we say where the connection to later stages stops. A general practice lives on recall, so wherever your practice software allows it we also report how many new patients returned for their first hygiene visit, which is the number that predicts the value of the marketing.
Step 1
Current visibility, profile accuracy, inquiry paths, and verified facts about providers, services, age scope, and insurance.
Step 2
One owner page per treatment and office, with the questions patients ask assigned to each.
Step 3
Technical fixes, profile work, answer-first content reviewed by your clinical team, markup, and campaigns where scoped.
Step 4
Monthly reporting with definitions from inquiry to treatment start where connected; priorities reset quarterly.
Clinical wording comes from your dentist. The answers below are the shape, not the final text.
A maintained list of accepted plans on one page, stated the same way on the profile, with a note on what the office verifies before the first visit and what to bring. This is the most-read page on most general practice sites and the most often neglected. If the list is long, group it by carrier; if it is short, say so plainly and explain self-pay options and any membership plan you offer.
A fee or range you are willing to publish, what the first visit includes such as exam, X-rays, and cleaning, and any new-patient offer you actually honor without conditions that surprise patients. Patients without insurance are a large and underserved group, and a plain answer wins them; a page that refuses to discuss cost sends them to a competitor who will.
A direct yes or no, the typical wait for a first visit, and the booking link, on the profile and the new-patient page. If you are full, say so and offer a waitlist; honesty earns the return visit when a slot opens, and it prevents the review that follows a wasted call.
Your actual age scope and what a child's first visit involves at your office, consistent with the profile. A general practice that prefers to refer very young children should say that too; parents respect a clear policy more than a vague welcome.
A calm, non-judgmental explanation of the first visit, the imaging you take, how a treatment plan is built in stages, and how cost is discussed, in the dentist's words. This answer brings back patients who are embarrassed to call, and they are often the ones who need the most care.
Exactly what you provide and what you refer, including whether crowns are same-day, whether you do root canals on molars, and how referrals to specialists work, so patients and assistants do not assume a service you do not offer or miss one you do.
What practice owners ask us before they start.
Yes. The work overlaps heavily. See Family Dentistry Marketing for the family-specific points such as age scope and parent decisions.
With accuracy, responsiveness, and a complete local profile. Large groups often have thin location pages, inconsistent profiles, and slow follow-up. A small practice that gets those right wins its neighborhood.
Yes, with new-patient campaigns scoped to your capacity; see Dental Google Ads.
New-patient inquiries, qualified inquiries, booked and attended first visits, and retention at first recall where your software records it, each with a source and a definition.
Only one you will honor without conditions that surprise patients. We present it plainly and track whether it changes bookings.
Assistants answer "dentist near me that takes X" questions from your profile and site. Accurate facts and visible answers are what matter; see AI Search Optimization.
Profile and insurance-page fixes can produce calls within weeks. Organic growth compounds over months. Ads can bridge the gap if you choose.
Scope depends on offices, competition, and the state of the site and profile. After the free audit we propose a fixed monthly scope with deliverables listed.
Yes, from your existing patient base and from search. The treatment pages get the same answer-first treatment; see Cosmetic and Implant marketing.
Not for new-patient acquisition in most general practices. Maps, search, reviews, and a good site do the work. Social is useful for existing-patient relationships if your team enjoys it.
One real profile page each, with photos, credentials, and the services they provide, linked from the relevant treatment pages.
You do: domain, site, content, profile, ads, and analytics, with us as a removable manager.
Talk with our team about your practice. Austin office by appointment, video consultations across the region. Call (512) 631-9606 or request a consultation.
The free audit reviews your profile, site, insurance page, and local ranking against nearby general practices. No cost, no obligation.