Google Business Profile
An accurate, complete, actively managed profile is the single most important local asset a dental practice owns. We set it up correctly, keep it consistent with your website, and manage it under your ownership.
Google Search & Maps · AI Overviews & AI Mode · Gemini · ChatGPT Search · Perplexity · Copilot
Dental-only agency · Austin office, by appointment · You own every account · No guaranteed rankings or citations, only documented results
When a patient searches for a dentist nearby, the map results and the profile panel usually appear before any website. Google ranks local results on relevance, distance, and prominence, and the profile is where relevance and prominence are built. AI assistants also draw practice facts from it. A profile with the wrong category, missing services, or hours that disagree with your site costs patients every day.
The profile is both a ranking input and a fact source. Patients read it to decide; AI systems read it to verify.
Consistency builds confidence. Profile work should strengthen your website and directories, never contradict them.
Delivered inside Google Maps SEO or on its own.
The profile is owned by the practice with the agency as a manager you can remove. We recover ownership from former vendors where needed.
The correct primary category, relevant secondary categories, and a services list that matches what you actually provide, with descriptions.
Name, address, phone, hours, special hours, website, booking link, and attributes consistent with the website and major directories.
Real photos of the office, team, and treatment rooms on a schedule, with no stock images presented as yours.
A compliant way to ask every patient for a review and a professional response to each one that never discloses patient information.
Alerts for unauthorized edits, duplicate listings, suspension risk, and new reviews.
Most profiles are half finished. This is the checklist we complete and then keep consistent with your website. Each item is a signal for relevance or prominence, and each one is a fact an AI assistant may read.
Then the website has to say the same things in the same words. Consistency is the whole point.
Verified practice → Correct category → Real services → Accurate hours → Named providers → Real photos → Answered reviews → Direction, call, or booking
Each element is a signal. Missing any one of them weakens relevance or prominence, and contradicting the website weakens trust. Google combines what the profile says with what the website says and with what the rest of the web says about the practice. When the three agree, the map and the assistant can describe you confidently. When they disagree, the safest choice for the algorithm is to show someone else. That is why profile work is never done in isolation from the website.
A suspended profile disappears from the map overnight and can take weeks to restore. Most suspensions come from well-meaning mistakes made by a vendor or a staff member. These are the ones we see, and the practices we follow instead.
From Google Business Profile insights and your tracking, with definitions.
Proximity remains part of the ranking system. We do not promise identical rankings across the city or a first-position result. What we report is where you appear from several real locations, how that changed, and which profile actions turned into calls and visits, with every number defined.
Step 1
Current profile reviewed against the website and competitors; ownership confirmed or recovered.
Step 2
Categories, services, hours, attributes, photos, and links corrected and filled in.
Step 3
A simple, compliant request routine for your team and a response schedule for us.
Step 4
Edits, duplicates, reviews, and visibility tracked and reported monthly.
These are answered from your profile and website together. If the two disagree, the patient or the assistant moves on.
Hours on the profile must match the website and reality, including holidays, early closes, and lunch breaks if you close. Special hours are set in advance, not after a complaint. An assistant answering "open now" reads the profile first, and a wrong answer sends the patient elsewhere and often produces a review about it.
The new-patient attribute on the profile, a clear line in the description, and a new-patient page on the site should all agree, with the steps to book and what to bring. Practices that are full should say so rather than leave the question open.
Review content that mentions specific treatments, earned through a consistent request process, plus a services list that includes implants with a description, plus a provider page the profile links to. Assistants combine these three sources to answer a treatment-specific question about reputation.
Access details on the profile and the location page, with a real photo of the entrance and parking. It sounds trivial, and it is often the difference between a kept and a missed first appointment, especially for older patients and parents with small children.
A working booking link on the profile that leads to the same scheduler as the website, tested from a phone, with new-patient slots actually available. A booking link that opens an error page is worse than no link.
One verified profile per real office, each with its own address, hours, phone, providers, and services, so the map and the assistant can tell them apart and route the patient to the office that actually provides the treatment they asked about.
What practice owners ask us about their profile.
No one can promise that. Distance is part of the ranking system and cannot be removed. We improve relevance and prominence and report what changed from several test points.
Only for real staffed locations. Virtual offices, PO boxes, and duplicate profiles violate Google guidelines and risk suspension of the real listing.
You do, always. We work as a manager you can remove at any time. If a former vendor holds it, we help you recover ownership.
Often, by correcting the guideline violation and filing a reinstatement with evidence. We tell you honestly when a listing is unlikely to be restored.
Yes, as long as you ask everyone consistently and offer nothing in return. Gating, incentives, and review kiosks that filter unhappy patients violate policy.
Regularly enough to look active and accurate; a steady monthly rhythm with real photos outperforms a burst of stock images.
Distance is weighted heavily. Stronger relevance and prominence extend reach, but the effect has limits, and a second real location is sometimes the honest answer. See Google Maps SEO.
Yes. Assistants use it as a fact source and cross-check it against your website. Consistency between the two is part of AI Search Optimization.
No. Adding "Best Dentist Austin" to a practice name violates guidelines and can get the listing suspended. Relevance comes from categories, services, and the website.
Anyone can ask and answer there, including competitors. We seed it with the practice's own accurate answers to common questions and monitor it for new ones.
Individual practitioner profiles are allowed for providers who work directly with patients, but they must be managed carefully to avoid confusing the practice listing. We advise case by case and keep the practice profile primary.
Insurance is handled on the website and in insurance directories rather than as a profile field. We keep the website list accurate and link to it from the profile.
Talk with our team about your practice. Austin office by appointment, video consultations across the region. Call (512) 631-9606 or request a consultation.
The free audit checks categories, services, hours, photos, reviews, and consistency, with the top findings prioritized.