Dental Google Ads
Treatment-specific campaigns with dedicated landing pages, tight geographic targeting, and inquiry qualification, so ad spend produces consultations and treatment starts rather than clicks. You own the account; we manage it.
Google Search & Maps · AI Overviews & AI Mode · Gemini · ChatGPT Search · Perplexity · Copilot
Dental-only agency · Austin office, by appointment · You own every account · No guaranteed rankings or citations, only documented results
A typical dental Ads account has one campaign, broad keywords, ads that send every click to the homepage, and conversion tracking that counts page views as leads. The practice pays for curious students and job seekers alongside real patients, and cannot tell which calls were worth anything. Paid search for a dental practice has to be built treatment by treatment, with a page that answers the patient's question and tracking that qualifies what came in.
Patients click an ad with a specific question in mind. The landing page must answer it before asking for a call. The same answers also feed AI assistants, so the work compounds.
An ad that lands on a page that does not answer the question is the most expensive page on your site.
You own the Google Ads account; we manage it with access you can revoke. Ad spend is always reported separately from our fee.
One campaign per treatment intent with its own keywords, negatives, and ad copy written for that patient. Emergency campaigns run only during staffed hours.
A page per campaign with the direct answer, provider evidence, cost guidance you approve, and working call and form paths tested on real devices before launch.
Radius and area targeting matched to where your patients realistically travel from, adjusted per treatment and per office.
Calls, forms, and booking clicks tracked; calls reviewed so spam, vendors, and administrative calls are excluded from the counts.
Spend paced against results and your capacity, with no launch or increase without your approval.
Search term review, bid strategy, ad testing, landing page improvements, and a report with definitions.
The page an ad lands on does more work than the ad. We build one page per campaign intent, with the same structure each time, so the patient gets an answer before a request.
We test the page with synthetic data before any spend. A broken form on a live campaign is money gone.
Treatment search → Specific ad → Landing page that answers → Call or form → Qualified inquiry → Booked consultation → Attended → Plan accepted → Treatment start
Each stage is a number we try to connect. Where your practice software records the source, we report to treatment start; where it does not, we report to the last connected stage and say so. The value of connecting the later stages is large: two campaigns can produce the same number of calls and very different numbers of treatment starts, and only the connected view shows which one deserves the budget.
Most dental Ads accounts we audit have the same handful of problems. They are cheap to fix and expensive to ignore. These are the signals, and the first changes we make.
Using a stated period, cohort, attribution window, and cost basis.
Where a denominator is zero we report not calculable rather than an invented result. We never quote a universal dental cost per acquisition, because the figure depends on the treatment, the market, the practice, and the cohort, and a number without those qualifiers is a sales tool rather than a measurement.
Step 1
Existing account reviewed, or a first campaign scoped from keyword data, your capacity, and your approved budget.
Step 2
Campaign structure, ads, negatives, targeting, landing pages, and tracking built and tested before any spend.
Step 3
Spend paced in; calls reviewed and tagged so reporting reflects real patients.
Step 4
Monthly search term, bid, ad, and page improvements with cost per stage reported.
The landing page answers these before asking for the call. Clinical wording comes from your dentist.
A range you can stand behind, what moves it such as grafting, sedation, and the number of implants, what the quoted price includes, and the financing you actually offer, followed by the consultation path. Bait pricing violates ad policy and destroys trust at the first appointment; honest ranges qualify the inquiry before the call.
Only if it is true during the hours the ad runs. Emergency ads are scheduled to staffed hours, the number is answered by a person, and the landing page states what counts as an emergency and what to do while waiting. An emergency ad that lands on a closed office is the fastest way to earn a one-star review.
The named provider with credentials, what the consultation includes such as imaging and a treatment plan, how long it takes, and the actual fee or that there is none, stated plainly. Patients who know what to expect book and show up.
An accurate plan list on the landing page, matching the profile and the main site, plus a short note on what the practice verifies before treatment. Insurance uncertainty is the most common reason a patient abandons a form.
The sedation options you actually offer, who administers them and their credentials, and any requirements such as a driver. Anxious patients are a large share of implant and surgical inquiries and this answer decides whether they call.
One primary action, a visible click-to-call number above the fold on mobile, and a short form that works, both tested with synthetic data before launch, followed by a confirmation that says what happens next and when.
What practice owners ask us about paid search.
It depends on the treatment, the area, and competition. We recommend a starting budget after reviewing keyword data and your capacity, and we never launch spend without your approval.
Only if your practice management workflow records the source and shares it with us. Where it does not, we report to the last connected stage and say so.
We compare the same defined outcome, cost basis, cohort, and attribution window, and we include SEO production and management costs. The answer depends on your market; we show the numbers rather than quoting a universal figure.
No. We do not upload patient lists to advertising platforms, and tracking is configured so names, contact details, and form contents never pass through URLs or events.
Where Google offers them for your category and you can meet the verification requirements, often yes. We evaluate it with your other campaigns rather than in isolation.
Because the homepage answers no specific question. A dedicated page that answers the patient's question converts better and costs less per inquiry.
You do. We manage with access you can revoke, and all history stays with you.
Spend, management fee shown separately, inquiries, qualified inquiries, consultations and starts where connected, cost per stage, and what we changed and why.
Usually a small branded campaign is worth it if competitors bid on your name; otherwise it mostly pays for clicks you would have received anyway. We check the auction before recommending.
They run only during staffed hours, send calls to a number that is answered, and land on a fast page with click-to-call first. Running them when nobody can answer wastes money and earns bad reviews.
If the account is in your name, yes; we take over management without losing history. If a former vendor owns it, we help you create one you own and migrate what is useful.
Conversion events carry no names, contact details, or form contents; nothing personal passes through URLs; and we never upload patient lists for matching. Any client-patient implementation follows the practice's approved privacy workflow.
Talk with our team about your practice. Austin office by appointment, video consultations across the region. Call (512) 631-9606 or request a consultation.
Request the free audit and we will review your current campaigns or scope a first one. No cost, no obligation.