Practices We Help
Marketing for oral and maxillofacial surgery practices that balances referral relationships with direct patients, with verified procedure scope, credentials, anesthesia capability, and consultation logistics stated plainly.
Google Search & Maps · AI Overviews & AI Mode · Gemini · ChatGPT Search · Perplexity · Copilot
Dental-only agency · Austin office, by appointment · You own every account · No guaranteed rankings or citations, only documented results
Oral surgeons receive patients two ways: from referring dentists and directly from people searching for wisdom teeth removal, implants, extractions, or jaw procedures. The website has to serve both, with a clear referral path for professionals and clear, calm answers for patients who are often frightened of surgery. Credentials, hospital affiliations, and anesthesia capability matter to both audiences and must be stated accurately. A surgical practice that grows only on referrals is exposed when a competitor builds a strong direct channel for wisdom teeth and implants; a practice that markets only to patients can strain the relationships that supply most of its cases. The balance is a site where referring dentists find a frictionless process and patients find answers about sedation, recovery, and cost from a named, board-certified surgeon, with the two audiences served on separate pages and reported separately.
Two sets of questions, both answered on the site.
The referral page answers the second set directly and makes the referrer's job easier.
Every clinical statement is reviewed by your surgeons before publication. Procedure pages are written for an anxious reader, the referral portal for a busy office, and credentials and anesthesia permits are verified with you before they appear anywhere.
A page for referring dentists with the process, forms, imaging requirements, and a direct contact path.
Wisdom teeth, implants, bone grafting, extractions, and other procedures you verify, each answering sedation, recovery, and cost questions.
Board certification, training, hospital affiliations, and anesthesia permits presented truthfully.
Imaging, what to bring, fees if any, and what happens next.
Profile and Maps work for the wider area patients travel from; see Google Maps SEO.
Direct and referred inquiries separated, consultations booked, and procedures scheduled where recorded.
For an oral surgery practice the model page is the wisdom teeth page, because it is the most-searched direct procedure. Here is what it contains.
Implant, grafting, and extraction pages follow the same shape.
Patient: Question → Procedure page → Surgeon and credentials → Sedation and recovery → Cost → Consult. Referrer: Need → Referral page → Forms and imaging → Fast scheduling → Patient returned
Serving one chain well without the other loses either patients or referrers. We build both.
Surgical practices often grow on referrals until a competitor builds a better direct channel.
By inquiry type and by referring office.
Referral data is reported only where you choose to share it. Direct inquiries are reported by procedure so you can see which pages produce consults, and referral inquiries are reported by referring office so relationship work can be focused where it matters.
Step 1
Current visibility, profile accuracy, inquiry paths, and verified facts about providers, procedures, hours, and referral process.
Step 2
One owner page per treatment and office, with the questions patients and referrers ask assigned to each.
Step 3
Technical fixes, profile work, answer-first content reviewed by your clinical team, markup, and campaigns where scoped.
Step 4
Monthly reporting with definitions, referral and direct inquiries separated; priorities reset quarterly.
Clinical wording comes from your surgeons.
The sedation and anesthesia options you offer, who administers them and their credentials, how the choice is made for each patient, and what the patient needs to do beforehand, in the surgeon's words. For most wisdom-teeth patients this is the deciding question.
Realistic recovery timelines by procedure, what to expect each day, diet and activity guidance, and when to call, reviewed by your surgeons. Patients plan time off work and school around this answer.
Ranges you approve by procedure, how dental and medical benefits may apply and when each is billed, and the financing you offer, with the consult as the path to an exact figure.
Credentials stated plainly with the certifying board named, training, and hospital affiliations verified with you. Both patients and referring dentists check this.
A direct answer that patients may request a consult directly, what the consult involves, and that you also coordinate with their general dentist for restoration afterward.
One page per real office with hours, procedures offered there, and the surgeons who work at each, so patients and referrers choose the right location.
What practice owners ask us before they start.
Not when the messaging respects the referral relationship and the referral portal makes their job easier. We keep both audiences clearly served and we never position you against general dentists.
We draft from your protocols; your surgeons review and approve.
As wide as patients actually travel, which we check from your data rather than assume.
By referring office where you share the data, with growth over time.
Patients ask assistants about sedation, recovery, and credentials. Accurate visible answers and named, certified surgeons are what get cited; see AI Search Optimization.
Yes, with procedure-specific campaigns and landing pages; see Dental Google Ads.
Yes; see Dental Implant Marketing for the case-type approach.
Stated truthfully with the hospital named, verified with you.
Yes, with credentials, photo, and the procedures each performs.
With a plain explanation of how each may apply by procedure, reviewed by your billing team.
Page and profile fixes can move inquiries within weeks; organic growth compounds over months.
Scope depends on offices, procedures, and the state of the site and profile. After the free audit we propose a fixed monthly scope with deliverables listed.
Talk with our team about your practice. Austin office by appointment, video consultations across the region. Call (512) 631-9606 or request a consultation.
The free audit checks your procedure pages, referral path, and competitive visibility. No cost, no obligation.