Our Process
A clear sequence from first conversation to ongoing reporting, with no surprises about scope, ownership, clinical review, or what you will see each month.
Google Search & Maps · AI Overviews & AI Mode · Gemini · ChatGPT Search · Perplexity · Copilot
Dental-only agency · Austin office, by appointment · You own every account · No guaranteed rankings or citations, only documented results
It starts with the free audit: a review of your website, Google Business Profile, local visibility, inquiry paths, and a documented AI visibility sample, delivered as a short written summary with up to three prioritized findings and the evidence behind each. We walk through it on a call or at our Austin office. If there is meaningful work to do, we propose a scope with the deliverables listed, the fee separated from any ad spend or redesign cost, the reporting you will receive, and the engagement terms in writing. You decide from there, and you keep the audit either way. The audit is deliberately limited. It does not include a full crawl of every page, a backlink analysis that requires a paid data source, or historical rank tracking; those come with an engagement when they are needed. What it does include is enough to tell you whether the problems are technical, factual, content-related, or in the inquiry path, and in what order they should be fixed. Every finding is marked observed, inferred, proposed, or not verified, so you know how much weight to put on it.
An engagement goes well when both sides know their part.
Nothing clinical publishes without your approval, and nothing is spent without it either.
Each step produces something you can see: a document, a corrected profile, a live page, a report. Nothing in the process is a black box, and nothing clinical or financial moves without your approval.
We record current performance, confirm account ownership in your name, and establish a recoverable backup before touching anything.
Providers, locations, hours, services, insurance, and brand details verified with you so nothing published is wrong.
One owner page per treatment and office, prioritized by value and demand, with patient questions assigned to pages.
Technical fixes, profile corrections, content, structured data, and campaigns delivered in reviewed batches, on staging or drafts where possible.
Every change checked on the live site, on mobile, with forms and tracking tested using synthetic data.
Monthly reporting with definitions from inquiry to treatment start where connected; quarterly priorities reset against results.
The same structure every month so you can compare.
No single score. A broken form or an unsupported claim is flagged regardless of any total.
Practice → Each dentist and credentials → Each treatment → Each office → Insurance and access → Evidence and reviews → Patient questions answered → Call or book
Most of the work, whatever the service, is making this chain complete, consistent, and measurable.
Work is sequenced so the foundation is fixed before anything is built on it.
With sources, dates, definitions, and limits, every month.
Where a stage is not connected, we say so rather than estimate it.
Step 1
Baseline, fact register, ownership confirmed, technical and profile fixes, first content batch in review.
Step 2
Core treatment pages live, structured data and citations corrected, tracking verified, campaigns launched where scoped.
Step 3
Specialty and location pages, review routine running, first full report with the visibility map repeated.
Step 4
Priorities reset against results; next quarter scoped.
Plain answers.
A short kickoff, clinical review of drafts as they arrive, and a monthly review. Most owners spend an hour or two a month.
You approve clinical content and budget; we handle routine implementation within the agreed scope.
We keep a recoverable backup, test every batch, and fix anything we caused at no charge.
Scope changes are agreed in writing; pause and cancellation terms are in the agreement.
No. We never contact patients, submit real patient data, or enroll anyone in messaging under website work.
Everything, because it was always yours, plus documentation and a clean handoff.
What practice owners ask before they start.
Engagement terms, including length, cancellation, and handoff, are stated in the written proposal. We do not make promises here that are not in the contract.
Everything stays yours because it was always in your name. We provide documentation and a clean handoff.
The proposal names who does what. Any subcontractor is disclosed.
Technical and profile fixes in the first weeks; content as your clinical review returns it.
Where available, yes; otherwise drafts and backups, with nothing published unreviewed.
Drafted from authoritative sources, labeled as drafts, and approved by your dentist before publication.
Yes, drafts and staging links are shared as batches are ready.
We explain the evidence and you decide. Your practice, your call.
Media spend is paid by you to the platform in your account; our fee is separate and stated.
Yes. A test that made no difference is still information.
It never enters analytics or ads, and any client-patient workflow follows your approved privacy process.
Scope depends on offices, competition, and the state of your site and profile. After the free audit we propose a fixed monthly scope with deliverables listed.
Talk with our team about your practice. Austin office by appointment, video consultations across the region. Call (512) 631-9606 or request a consultation.
See the findings before you decide anything. No cost, no obligation.