Resources
Plain-language guides for practice owners on choosing an agency, measuring results, understanding AI search, structured data, local pages, acquisition costs, and reactivation, written to help you decide whether or not you work with us.
Google Search & Maps · AI Overviews & AI Mode · Gemini · ChatGPT Search · Perplexity · Copilot
Dental-only agency · Austin office, by appointment · You own every account · No guaranteed rankings or citations, only documented results
Every guide answers a question we hear from practice owners and explains the reasoning, the limits, and what to check for yourself. They are drafted with AI assistance, edited and verified by our team, and dated, and we update them when platforms change. Clinical content for patients belongs on your practice website under your dentist's review, not here; these guides are for the business side of a practice. We publish them because the dental marketing industry is full of confident claims that cannot be checked: guaranteed first-page rankings, universal cost-per-patient figures, AI secrets, and agency rankings nobody can verify. A practice owner with a plain explanation of how local ranking actually works, what an AI assistant actually does with a website, and how to compare ads and SEO on the same definitions is harder to mislead, whether by us or by anyone else. If a guide helps you negotiate a better agreement with another agency, it has done its job.
Each guide below starts from one of these.
Detailed guides are linked from the service pages that own each topic as they go live.
Current topics, with where each is covered now. Detailed standalone guides are added as they are completed and reviewed, and linked from the service page that owns the topic.
Scope, deliverables, fees versus media, ownership, access, reporting, subcontractors, cancellation, and evidence. Covered on About and Our Process.
Inquiry to qualified inquiry to consultation to treatment start, and what attribution cannot prove. Covered on Dental SEO.
What each term means, what they share, and what AI visibility can and cannot be promised. Covered on AI Search Optimization, GEO, and AEO.
Dentist and related types for real providers, locations, and services; why DentalBusiness is not valid; why llms.txt is optional. Covered on Technical SEO.
Real office pages, honest service areas, and the duplication risks of city-swapped content. Covered on Google Maps SEO and Multi-Location Groups.
Same outcome, cost basis, cohort, and window; ROAS versus profit-based ROI. Covered on Dental Google Ads and Dental Implant Marketing.
Terms you will see in our proposals and reports.
If a term in a proposal is unclear, ask; we would rather define it than have it misread.
Cost per qualified inquiry = cost / qualified inquiries → Cost per attended consult = cost / attended consults → Cost per start = cost / starts → Case acceptance = accepted / presented → ROAS = attributed revenue / ad spend → ROI = (contribution less marketing cost) / marketing cost
Every formula is used with a stated period, cohort, attribution method, and cost basis. Where a denominator is zero we report not calculable.
We take topic requests from practice owners.
Read the one that matches your decision, then check our claims against the official documentation we cite.
We recheck current documentation before making claims about platform behavior, and we date our guides.
Step 1
A real question from a practice owner.
Step 2
Official documentation and observed work, cited.
Step 3
Drafted with AI assistance, edited and verified by our team.
Step 4
Published with a date and revised when platforms change.
Short answers here; the guides go deeper.
No one can guarantee it. Consistent facts, visible answers, crawl access, and real evidence improve eligibility; we measure what changes.
It depends on your inquiry values, case values, and connected measurement. We calculate from your numbers, never from invented averages.
Only where it adds genuine value; otherwise an honest service-area statement.
Google retired FAQ rich results in 2026. Visible Q&A matters; the markup is optional.
Review consent, segment, pilot with approved wording, keep care reminders separate from promotions, refine over 90 days.
The sample tested, observed mentions and sources, discrepancies, crawl and content findings, confidence, and next steps.
About these guides.
Yes. Send the question through the contact page and we will consider it for the next set.
They are drafted with AI assistance and edited and verified by our team. We do not claim otherwise.
Please do.
No. Clinical content belongs on your practice website under your dentist's review.
When platforms change, and at least annually; each guide carries a date.
Yes, where they support the claim, with links to official documentation.
With attribution and a link, for your own staff or patients where appropriate.
Linked from the service pages that own each topic as they go live.
Yes, including fair comparison with SEO and qualified-lead definitions.
Yes, including governance and location pages.
Only at the level of keeping patient data out of marketing tools; compliance depends on your systems and agreements.
Our team, with the roles disclosed in any engagement.
Talk with our team about your practice. Austin office by appointment, video consultations across the region. Call (512) 631-9606 or request a consultation.
Request the free audit and ask it on the call. No cost, no obligation.